Terms of Service

Effective date: 2026-08-17 Last updated: 2026-08-17

These terms govern your use of the 10X Performance website and coaching services, provided by 10X Performance FZE LLC ("10X", "we", "us"), registered in the Ajman NuVentures Centre Free Zone (ANCFZ), Government of Ajman, UAE, licence number 2628215355888, registered address BC-893596, 26th Floor, Amber Gem Tower, Ajman. By applying for or using our services, you agree to these terms.

1. What we offer

10X provides premium, application-based 1:1 online coaching: individualised strength and endurance programming, delivered through our coaching platform, with ongoing check-ins, review calls, and adjustments over the course of your engagement. We also offer standalone digital training programmes on a separate basis. The exact scope, format, and commitment terms of the coaching offer are set out in our current offer documentation and confirmed with you directly before you start; this page does not restate prices or minimum terms, which can change and are confirmed at the point of application.

2. Applying and starting coaching

You must be 18 or over to apply for coaching. If you're under 18, we can only take you on with a parent or legal guardian's consent, given directly to us before you begin; we may ask for evidence of that consent as part of onboarding.

Coaching is application-based. You apply through our website, confirming your consent to this policy and our Privacy Policy via the checkbox on our application form, and we may invite you to a consult call before accepting you as a client. We can decline an application at our discretion. If accepted, you'll go through an onboarding process, including a health and injury history screen (see Section 5), before your programme begins.

3. Payment

Coaching is billed on a recurring basis by invoice, issued through our accounting platform (Zoho Books), payable by bank transfer. Coaching runs month to month with no lock-in; the current commitment framing and any minimum term are confirmed with you at application, not restated here. If you have an outstanding invoice when you leave, that's handled separately from the exit itself (see Section 8).

4. Communication

We coach you through our coaching platform (programme and session comments), WhatsApp (day-to-day check-ins), scheduled review calls, and email for admin matters. We keep working hours; see your onboarding materials for the current boundaries. Coaching messages over WhatsApp run through our WhatsApp Business Platform, not a personal number.

5. Health, safety, and medical disclaimer

10X coaching is fitness and performance coaching. It is not medical advice, and your coach is not a physician. As part of onboarding, we'll ask you to confirm whether any of a short list of health or injury conditions applies to you. If none apply, we proceed as normal. If one or more applies, we don't route you through an automated medical questionnaire or a separate provider; we follow up with you directly, one to one, before your programme begins, so we can coach you safely. We don't collect detailed medical information through any automated system, and never over WhatsApp. If that conversation, or anything else you tell us, flags a concern, we may ask you to get medical clearance from a qualified professional before starting or continuing a specific type of training, and we may adjust or pause your programme accordingly.

You're responsible for telling us about any change in your health, injury status, or medical circumstances that could affect your training, and for seeking your own medical advice where appropriate. You should consult a doctor before beginning any new exercise programme, particularly if you have an existing health condition.

6. Liability

To the fullest extent permitted by law, 10X is not liable for injury, loss, or damage arising from your participation in coaching, except where caused by our negligence or wilful misconduct. Nothing in these terms excludes or limits liability that can't lawfully be excluded or limited under UAE law.

7. Your content and our content

Training programmes, methodology, and materials we provide to you are for your personal use as a client and aren't to be redistributed or resold. Feedback, testimonials, and case-study material you provide are used only as agreed with you directly (see your coaching agreement or a specific request from us).

8. Ending coaching

You can stop coaching at any time; there's no lock-in. When you leave, we'll confirm your last training day and whether your current invoice period is paid through. Any outstanding invoice at the time you leave is handled separately from the exit conversation itself. See our Privacy Policy for what happens to your data after you leave, including the mailer retention and opt-out.

9. Changes to these terms

We may update these terms as our practices change. We'll update the "Last updated" date above, and for material changes affecting active clients, we'll tell you directly.

10. Governing law

These terms are governed by the laws of the United Arab Emirates, including the applicable free zone regulations of the Ajman NuVentures Centre Free Zone. Any dispute is subject to the jurisdiction of the competent UAE courts, unless we agree another forum with you in writing.

11. Contact us

10X Performance FZE LLC BC-893596, 26th Floor, Amber Gem Tower, Ajman, UAE mark@10xpformance.com