Privacy Policy
Effective date: 2026-08-17 Last updated: 2026-08-17
10X Performance FZE LLC ("10X", "we", "us") operates the coaching business at 10xpformance.com. We're registered in the Ajman NuVentures Centre Free Zone (ANCFZ), Government of Ajman, UAE, licence number 2628215355888, registered address BC-893596, 26th Floor, Amber Gem Tower, Ajman.
This policy explains what personal data we collect when you apply for coaching, work with us as a client, or use our website, why we collect it, who we share it with, how long we keep it, and how to exercise your rights over it.
If you have questions about this policy or want to exercise any of the rights below, email us at mark@10xpformance.com. At our current scale we haven't appointed a dedicated Data Protection Officer; that contact handles every data query and request directly.
1. Who this applies to
This policy covers three groups: visitors to our website, people who apply for coaching or book a consult call ("applicants"), and people who become coaching clients ("clients"). Where a section applies to only one group, we say so.
2. What we collect
If you apply or book a call:
- Your name, email, and answers to our application questions, submitted through our application form.
- Booking details (date, time) if you book a consult call.
- Call recordings, transcripts, and notes from any consult call you take with us.
- The source you came to us through (for example, a specific ad or a link in our Instagram bio) and related tracking parameters, so we know what's working.
If you become a client:
- Everything above, plus:
- Training data: your programming, session logs, training history, and performance data, held in our coaching delivery platform (TrainingPeaks) and, for endurance training, synced from your wearable through Intervals.icu.
- A medical and injury screening indicator. As part of your application or onboarding, we ask whether any of a short list of health or injury conditions applies to you (for example a diagnosed medical condition, an injury or pain affecting training, pregnancy, or a few others; the full list is in your application). We only collect your yes-or-no answer. We treat that answer as sensitive health-related information and use it for one purpose only: to decide whether to follow up with you directly. If you confirm that one or more conditions applies, we don't route you through an automated medical questionnaire or a separate provider; we follow up with you one to one, before your programme begins, to understand what's needed to coach you safely. We don't collect detailed medical information through any automated system, and never over WhatsApp.
- Nutrition and lifestyle information you share for coaching purposes (dietary habits, supplement use, sleep and recovery habits).
- Messages you send us through WhatsApp, TrainingPeaks comments, or email, for coaching communication and day-to-day check-ins.
- Payment-related information: invoices are issued through Zoho Books and paid by bank transfer. We don't collect or store your card details ourselves.
- Body metrics and testing results you provide or that we measure together, where tracked.
If you use our website:
- Website analytics and advertising-pixel data, but only once this is switched on. Our site is currently password-gated and this tracking is not active. See Section 7 (Cookies and analytics).
- If you subscribe to our newsletter: your email address.
We don't collect more than we need for these purposes, and we don't sell your data.
3. Why we collect it, and our legal basis
We use your data to:
- Assess your coaching application and run the intake process.
- Deliver, personalise, and adjust your coaching program safely.
- Communicate with you about your training, your account, and (if you've opted in) our newsletter.
- Process payment for services you've engaged us for.
- Improve our coaching methodology and our website, using aggregated or de-identified information where possible.
- Meet our own legal, tax, and accounting obligations.
Our legal basis is your consent (given when you tick the consent checkbox on our application form, or when you book or sign up) and the necessity of processing your data to perform our coaching agreement with you. Where we rely on consent, you can withdraw it at any time by emailing us; this doesn't affect anything we did before you withdrew it.
4. Who we share it with
We use the following service providers to run 10X. Each only receives the data it needs to do its job for us, under its own privacy terms:
| Provider | What it does for us |
|---|---|
| Shopify | Hosts our website and store |
| Tally | Runs our application form |
| Cal.com | Runs consult-call booking |
| Fireflies.ai | Records and transcribes consult calls |
| Klaviyo | Sends our newsletter and application follow-ups |
| TrainingPeaks | Delivers your training programme and holds your training data |
| Intervals.icu | Syncs your endurance training from your wearable (for example Garmin) |
| Zoho Books | Issues invoices and records payment |
| Google Workspace | Our business email |
| Meta (WhatsApp Business Platform, via 360dialog) | Coaching messages and check-ins over WhatsApp |
Most of these providers are based outside the UAE and process data on servers in other countries, so using them involves transferring your data internationally. We only use established providers who publish their own data protection and security terms, and we rely on your consent and on the necessity of these transfers to deliver the service you've signed up for.
We don't sell, rent, or otherwise trade your personal data to third parties for their own marketing purposes.
We may also share data where the law requires it (for example, a lawful request from a UAE authority), or to protect our rights, safety, or property, or that of our clients.
5. How long we keep your data
While you're an active client: we keep your data for as long as you're coaching with us.
After you leave: this is our ruled operating policy (decisions_made.md, 2026-08-17 THE LEGAL GATE RULED, PROPORTIONATELY, item 2), stated here in client-facing form; it supersedes the "ruled interim, pending Finance & Legal wording" line that used to sit in our internal offboarding procedure. We keep your file, including your training history, indefinitely, so that if you come back to 10X we can pick up from where you left off rather than starting from zero, and so you always have a record to fall back on. You can ask us to export a copy of your data, or to delete it, at any time, by emailing mark@10xpformance.com. We'll action a deletion request unless we have a legal reason to keep specific records (for example, invoices for tax purposes).
Newsletter: if you've left as a client, we keep you on our newsletter list unless you opt out. You can opt out at any time using the unsubscribe link in any email we send, or by emailing us.
6. Your rights
You can ask us, at any time, by emailing mark@10xpformance.com, to:
- Access a copy of the personal data we hold about you.
- Correct anything that's inaccurate or incomplete.
- Delete your data (see Section 5 for what this means in practice).
- Get a copy of your data in a portable format (for training data, this is the same manual export your coach already uses).
- Object to, or ask us to stop, a particular use of your data.
- Withdraw consent you've previously given us.
We'll respond within a reasonable time. There's no automated decision-making that affects you: a real person (your coach) makes every call on your training.
7. Cookies and analytics
Our website is currently password-gated while we finish building it, and we don't run any analytics or advertising tracking on it yet.
Once the site goes live publicly, we plan to use Google Analytics (GA4) and Meta's advertising tools (Pixel and Conversions API) to understand how visitors use the site and to measure our advertising. When that happens, we'll put a cookie-consent mechanism in place at the same time, before any tracking goes live, regardless of whether UAE law requires it, because Google's and Meta's own platform terms may. This section is written now so the commitment is on record ahead of that switch, and we'll update it with a full cookie disclosure at the same time.
8. Security
We take reasonable technical and organisational steps to protect your data, including restricting access to the people and systems that need it and using established, reputable service providers for storage and processing. No method of transmission or storage is completely secure, and we can't guarantee absolute security.
9. Age and children
You must be 18 or over to apply for or use our coaching services. If you're under 18, we can only take you on with your parent or legal guardian's consent, given directly to us before you begin. We don't knowingly collect personal data from anyone under 18 without that consent.
10. Changes to this policy
We may update this policy as our practices change. We'll update the "Last updated" date above, and for material changes affecting active clients, we'll tell you directly.
11. Contact us
10X Performance FZE LLC BC-893596, 26th Floor, Amber Gem Tower, Ajman, UAE mark@10xpformance.com